Check out this amazing interview with editor and publisher Amy Einhorn. You'll get the most forthright insight I've ever read on the editorial process, what it means to buy a book, and how the industry ticks. Enjoy!
Quotable Bite:
When you do your launch presentation and you say, “I love this book,” that’s almost completely meaningless to a sales rep. Every editor loves the books he or she bought. I know only a small portion of what the reps are up against, but related to the perception that everyone thinks that editors just read, a lot of what I do is sell. I have to sell the book to my reps, to publicity, to marketing, to booksellers, to reviewers.
Sounds like a valuable interview! Thanks for the link and quote.
ReplyDeleteI found it really informative!
DeleteWow, Gina! I just read the entire interview. What a gold mine of information. Love her honesty. I actually knew some of this from working as an editorial assistant many years ago at what was then called Harper & Row, and from much more recently working as a bookseller. Our children's buyer would say to the reps, "Just tell me about me your top three picks. I'm not buying everything." It's a pretty brutal business.
ReplyDeleteSo glad you enjoyed! Was a really eye-opening read, but despite the harsh reality of it all, not overly intimidating.
DeleteThanks for the link. I'll check it out later. I can always use more insights on how the industry ticks.
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